FIFA announces 2026 World Cup ticket sales: Dynamic pricing and key dates

FIFA Reveals First Steps for 2026 World Cup Ticket Sales

FIFA has announced the initial details of the ticket sales process for next year’s World Cup, an event that will implement dynamic pricing based on demand. For the time being, ticket prices for individual matches range from $60 for the group stage to $6,710 for the World Cup final. These prices are likely to undergo changes in the coming months. From September 10th to September 19th, fans who have a Visa card and have registered with a FIFA ID, obtainable through the organization’s website, will be able to participate in the pre-sale draw. Those selected in this draw will receive notification from September 29th and will be able to purchase their tickets from October 1st. The sale will be limited to four tickets per person and per match, with a maximum of 40 tickets per person for the entire tournament.

“I think the message is ‘Get your tickets soon’, especially if you know where you’ll be, because you live in that city or you’re a fan of the three host nations, and then you already know when and where they will play,” said Heimo Schirgi, FIFA World Cup 2026 Chief Operating Officer.
Heimo Schirgi, FIFA World Cup 2026 Chief Operating Officer

The tournament will take place from June 11 to July 19, 2026. So far, 13 of the 48 spots have been claimed. The United States, Canada, and Mexico, as host countries, already have their place secured. Argentina, with Lionel Messi, and Brazil are also among the teams already qualified.

FIFA announces 2026 World Cup ticket sales: Dynamic pricing and key dates

The host nations will play their three group stage matches at home. The United States will debut on June 12 in Los Angeles, then play on June 19 in Seattle and again on June 25 in Los Angeles. Canada will play on June 12 in Toronto, on June 18 and 24 in Vancouver. Mexico will play on June 11 and 24 in Mexico City, and on June 18 in Guadalajara. Fans will be able to buy tickets to follow a specific team or for a specific stadium. Dynamic pricing was also used at this year’s Club World Cup, with significant fluctuations.

“It’s key to highlight FIFA’s mission and objective of providing funds, opportunities, and growth to our sport in the 211 member associations,” said Schirgi. “And as part of that mission, which we take very seriously, we seek to optimize revenue, but also optimize stadium attendance, right? Therefore, it’s always a balance between different factors.”
Heimo Schirgi, director of operations for the FIFA World Cup 2026

FIFA anticipates high demand for tickets, which means that being selected in the draw does not guarantee purchase. However, the pre-sale draw is only the first phase of sales. More sales will be launched in the coming months, giving all fans, including those who do not participate in the pre-sale draw, the opportunity to buy. A second phase is expected with a new registration period from October 27 to 31, with open purchase from mid-November to early December. A third phase will take place after the final World Cup draw and the scheduling of group stage matches on December 5, at which time fans will have another opportunity to purchase the remaining tickets on a first-come, first-served basis, close to the start of the tournament.