Premier League clubs set a new spending record in the summer transfer market, surpassing 3 billion pounds sterling (4 billion dollars). The market closure was characterized by the shocking incorporation of Alexander Isak to Liverpool, who paid 125 million pounds sterling (169 million dollars) for the striker from Newcastle United. This impressive amount, estimated by the financial firm Deloitte, eclipses the previous record of £2.36 billion (3.2 billion dollars) established two summers ago. Liverpool led the investment with more than 400 million pounds sterling ($541 million), marking a milestone for a Premier League club. Other teams such as Arsenal, Chelsea, Manchester United and Newcastle themselves, also exceeded 200 million pounds sterling ($270 million) in expenses.
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Lunn added: “This is reflected in the number of operations being carried out. Not only the total expenditure, but the number of incoming and outgoing movements in those clubs indicates a significant desire to improve and reach those coveted European places.” The start of a new cycle of national television rights, along with record revenues from six English clubs in the Champions League, contributed to the financial capacity for this increase in spending. “It’s the information we’ve analyzed in recent years about transfers and the revenue generated by the Premier League, and obviously that translates to the clubs,” explained Lunn.The competition to access Europe has never been so evident.
Tim Lunn, director of the Deloitte Sports Business Group
“This was the start of the new four-year rights cycle. Previously, they were only sold in three-year cycles, so now they have extended one more, more matches on television than ever before, so the total television rights fees are higher.” “And, obviously, the income that the clubs have, the clubs that are in Europe and know that they are going to be in Champions League positions and the income that generates. So I think that, if you look at it in its entirety, there is more income than ever reaching those clubs.” This is the tenth consecutive summer that the Premier League’s gross spending exceeds billions, and Lunn does not foresee this trend decreasing. “Some of the factors, one would expect to continue,” he said. “The television deal, that’s a significant amount of revenue fixed for years. There aren’t many other changing factors coming in the Premier League, the business it’s doing.”It’s simply a consequence of the league’s success and its size and scale, not just in recent years, but I think we need to go back even further. It’s evident, the Premier League and its power to attract players and the premium nature of the league and the clubs.
Tim Lunn, director of the Deloitte Sports Business Group
