Banreservas joins the Santo Domingo 2026 Central American and Caribbean Games
The Banco de Reservas de la República Dominicana has formalized its support for the Central American and Caribbean Games Santo Domingo 2026, establishing a strategic alliance with the Organizing Committee of the sporting event. This competition, which will bring together athletes from across the region, will be held from July 24 to August 8, 2026. In the presentation, Banreservas also presented its new institutional campaign, which is inspired by the values of effort, courage, and self-improvement that characterize the Dominican people and their athletes.Leonardo Aguilera, executive president of Banreservas, emphasized that this initiative goes beyond an institutional positioning strategy, demonstrating the bank’s commitment to sports, tourism, and the international projection of the Dominican Republic. Banreservas plans to carry out various activities and activations in several provinces of the country, both before and during the Games, with the purpose of bringing the Olympic spirit closer to the population and promoting support for national delegations. The Minister of Sports, Kelvin Cruz, positively valued this alliance between the financial sector and the national sports movement, highlighting how this type of support drives the development of Dominican sports. José Monegro also highlighted the importance of having the support of an institution that has historically contributed to the growth of sport in the country. Banreservas’ new advertising campaign focuses on the sacrifice and perseverance of Dominican athletes, using messages that celebrate national pride and the ability to overcome, with slogans like “We are invincible for getting this far” and “That’s how invincible we are at Banreservas.” Executives from the banking institution, sports leaders, athletes, media representatives, and special guests attended the launch, an event that highlighted elements of Dominican culture and identity.This campaign reaffirms the patriotism and fighting spirit of all Dominicans. Our support for the Games is also a bet on the country’s image and the historical legacy represented by our athletes.
Leonardo Aguilera, executive president of Banreservas
