O’Reilly Sponsors NASCAR Xfinity Series: New Chapter in Motorsports

O’Reilly Auto Parts New Title Sponsor of NASCAR Xfinity Series

Charlotte, N.C. – O’Reilly Auto Parts will take over as the title sponsor of NASCAR’s second-tier national series, marking the renaming of the Xfinity Series for next season. The multi-year sponsorship agreement, announced this Monday, includes promotional opportunities and brand integrations with The CW Network, the exclusive broadcast partner of the series. The name change will take effect on January 1st.

Partnering with NASCAR and The CW at this level allows us to further deepen our connection with one of the most loyal fan bases in all of sports.

Hugo Sanchez, Vice President of Advertising and Marketing at O’Reilly

O’Reilly becomes the fourth primary sponsor in the series’ history. It was launched as the Busch Series in 1982, had a seven-year stint with Nationwide Insurance, and Xfinity has been the primary sponsor for the last 11 years.

O’Reilly Auto Parts was founded in Springfield, Missouri, in 1957 as a single store and today is an auto parts powerhouse with more than 6,400 locations in 48 states, Puerto Rico, Mexico, and Canada. For several years it was the main sponsor of NASCAR races in Daytona, Texas, and Mid-Ohio.