O’Reilly Auto Parts Sponsors NASCAR Xfinity Series: New Chapter

O’Reilly Auto Parts Becomes New Title Sponsor of NASCAR Xfinity Series

Charlotte, N.C. – O’Reilly Auto Parts will assume the title sponsorship of NASCAR’s second-tier national series, marking a significant milestone for the competition. The renaming of the Xfinity Series will take effect starting next season, January 1st. This sponsorship agreement, announced on Monday, spans multiple years and offers promotional opportunities and brand integrations with The CW Network, the exclusive broadcast partner of the series.

Partnering with NASCAR and The CW at this level allows us to further deepen our connection with one of the most loyal fan bases in all of sports.

Hugo Sanchez, Vice President of Advertising and Marketing at O’Reilly

O’Reilly Auto Parts joins the series’ history as the fourth title sponsor, succeeding Busch Series (1982), Nationwide Insurance (seven years), and Xfinity (11 years).

NASCAR President Steve O’Donnell expressed his enthusiasm for the new partnership:

Like the great sport of NASCAR, O’Reilly Auto Parts was born in the United States and built on the hard work and drive of passionate people. This new partnership allows us to continue fueling that passion for the next generation of NASCAR stars and fans.

Steve O’Donnell, NASCAR President

Founded in Springfield, Missouri, in 1957, O’Reilly Auto Parts has grown to become an auto parts powerhouse with more than 6,400 locations across 48 states, Puerto Rico, Mexico, and Canada. For several years, it has been the primary sponsor of NASCAR races in Daytona, Texas, and Mid-Ohio.

Our company is rooted in the same values that define NASCAR: teamwork, enthusiasm, and dedication.

Brent Kirby, President of O’Reilly Auto Parts