Haas F1 and Godzilla: Epic collaboration with special livery in Japan

Haas F1 joins Godzilla for the Japanese Grand Prix

The Haas Formula 1 team has announced an unusual collaboration with the Godzilla film franchise, which will see the team compete with a special livery at next week’s Japanese Grand Prix. The seasonal agreement with TOHO CO. Ltd, the Japanese entertainment studio that owns the Godzilla franchise, will also include a major activation around the United States Grand Prix in October. Haas will reveal its special Godzilla-themed livery for Suzuka at an event in Tokyo Midtown Hibiya next Tuesday.

This is truly an extraordinary opportunity to showcase our brand to new audiences, and it’s a first for both the TGR Haas F1 Team and TOHO.

Ayao Komatsu, Haas Team Principal

Haas team principal Ayao Komatsu expressed his enthusiasm for this collaboration, highlighting the opportunity to attract new audiences and celebrate the union of both fan bases. Since its cinematic debut in 1954, thirty-eight Godzilla films have been released. The United States Grand Prix will coincide with the premiere of the latest film, Godzilla Minus One, in US cinemas.

In most iterations of the story, Godzilla is a giant amphibious reptile awakened from the depths of Tokyo Bay by nuclear radiation. Although traditionally representing a source of destruction, he has also been portrayed as an anti-hero who defends humanity. More than 75 years after its cinematic debut, Godzilla remains popular in Japan and boasts an extensive range of products. A large, roaring model of Godzilla, built on the side of a hotel in the Shinjuku area of Tokyo, is one of the most iconic tourist attractions in the capital city.