O’Reilly Sponsors NASCAR Xfinity Series: New Chapter in Motorsports

CHARLOTTE, N.C. – O’Reilly Auto Parts will assume the primary sponsorship of NASCAR’s second-tier national series, with the Xfinity Series being renamed for next season. The multi-year sponsorship agreement, announced on Monday, includes promotional opportunities and brand integrations with The CW Network, the exclusive broadcast partner of the series. The name change will take effect on January 1st.

“Partnering with NASCAR and The CW at this level allows us to further deepen our connection with one of the most loyal fan bases in all of sports,” said Hugo Sanchez, vice president of advertising and marketing at O’Reilly.

Hugo Sanchez, vice president of advertising and marketing at O’Reilly

O’Reilly becomes the fourth title sponsor in the series’ history. It launched as the Busch Series in 1982, had a seven-year stint with Nationwide Insurance, and Xfinity has been the title sponsor for the last 11 years.

“Like the great sport of NASCAR, O’Reilly Auto Parts was born in the United States and built on the hard work and drive of passionate people,” said NASCAR President Steve O’Donnell.

Steve O’Donnell, President of NASCAR

O’Reilly Auto Parts was founded in Springfield, Missouri, in 1957 as a single store and today is an auto parts powerhouse with more than 6,400 locations in 48 states, Puerto Rico, Mexico, and Canada. For several years it was the primary sponsor of NASCAR races in Daytona, Texas, and Mid-Ohio.

“Our company is rooted in the same values that define NASCAR: teamwork, enthusiasm, and dedication,” said O’Reilly Auto Parts President Brent Kirby.

Brent Kirby, President of O’Reilly Auto Parts