Allison Howard to Assume Presidency of Cleveland WNBA Team
The new WNBA team in Cleveland has announced the hiring of Allison Howard as its president, according to an official statement issued on Tuesday. Howard, who currently serves as Executive Vice President and Chief Commercial Officer of Rock Entertainment Group and the Cleveland Cavaliers, will maintain her current position until the end of the next NBA season. In this role, she oversees revenue and corporate and ticket sales strategy, corporate partnerships, membership sales and service, stadium experience, ticket operations, and youth sports programming. At the same time, Howard will begin activating operations for Cleveland’s WNBA team, which is scheduled to debut in the league in 2028.As team president, Howard will be in charge of all aspects of the franchise’s business operations, including the development of culture and team members, community involvement, the fan experience, and the organization’s business operations.Allison comes to this position with an extraordinary track record of leadership in top-tier sports organizations and in expanding the reach of women’s sports. Her experience, along with her work ethic, will ignite the connection with team members, fans, and partners throughout our community.
Nic Barlage, CEO of Rock Entertainment Group, Cleveland Cavaliers and Rocket Arena.
Before joining Rock Entertainment Group and the Cleveland Cavaliers, Howard was the first president of the Kansas City Current of the NWSL.It has been energizing to feel the passion of the WNBA fans in Cleveland throughout Ohio and to see how quickly our community has already embraced our team. We are committed to making this team a source of pride for our city and the region in general, to inspire future athletes and create an environment where everyone belongs and feels welcome. We are building the most inclusive brand in sports. Together, this starts now.
Allison Howard
