Wrexham Unveils Third Kit: A Tribute to the Welsh-Argentine Connection
The new Wrexham third kit for the 2025-26 season immediately evokes the colors of the Argentine national team, world champions. With its iconic light blue and white stripes, the design would not look out of place on the shoulders of figures like Lionel Messi. But there is a much deeper reason behind this choice.
Wrexham, acquired by Hollywood actors Ryan Reynolds and Rob McElhenney in 2021, has starred in a meteoric rise in English football. After ascending three times in three seasons, the Welsh club is one step away from the Premier League. This process has been documented in the FX/Disney+ series “Welcome to Wrexham”.
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The Wrexham is preparing for its first season in the English second division in 43 years, with the enthusiasm of its fans and the city of Wrexham. The home and away kits have already been presented, both designed by the Italian brand Macron.
The home kit is a retro red design, with a centralized crest inspired by the 1981-82 season’s shirt. The away kit, on the other hand, is inspired by the daffodil, the national flower of Wales, and features a vibrant yellow color.
We are a unique club and we have a unique history. And for me, the kits are the best way to tell the story of a football club.
Michael Williamson, CEO of Wrexham
Williamson explained that the club was looking to create something special for the 2025-26 season, and that the design of the third kit is a tribute to a unique history.The third Wrexham kit, which completes the set for next season, is truly special. The shirt features the iconic light blue and white stripes, but arranged horizontally, similar to those worn by the Argentinian rugby team, known as Los Pumas.
This design commemorates the 160th anniversary of the arrival of the first Welsh settlers in Argentine Patagonia. In 1865, a group of Welsh people left their homeland to escape English oppression, and founded Y Wladfa (“The Colony”) in the Chubut Valley. Their mission was to preserve the Welsh language, traditions, and culture.
Today, more than 70,000 Welsh-Patagonians reside in the region, many of them speaking Welsh fluently, making it the largest Welsh-speaking community outside of Wales.
Williamson explained that the idea of using the third kit to celebrate the Y Wladfa community came from the series “Welcome to Wrexham”, which highlights this story of Welsh settlers in Argentina. The design incorporates elements of the colors of the Argentine flag and the Welsh dragon, creating a link between the two.
The design includes a pattern of dragons within the blue stripes, a red dragon on the back, and the phrase “Don’t forget where you come from” inside the t-shirt, taken from the song that appears in the titles of “Welcome to Wrexham”.
Williamson described the design process, which involved Reynolds and McElhenney, who participated in 2 a.m. calls to refine details. The final result was a design that everyone loved.
The uniform launch included an emotional video. Two Welsh choirs, one on a cliff in Wales and the other on a rock in Argentina, sang “Yma o Hyd” (“We are still here”) across the Atlantic Ocean, revealing at the end that they were wearing the same jersey.
Despite living in the country of Boca Juniors and River Plate, there are fervent Wrexham supporters among the Patagonians. These fans were featured in an episode of “Welcome to Wrexham” and in the short film “ReUnited”, made in collaboration with United Airlines, a club sponsor. The airline helped five Patagonian fans with Welsh ancestry travel to Y Cae Ras, Wrexham’s stadium, to step onto the pitch for the first time on St. David’s Day.
Being able to bring together a community that had not set foot in Wales before, but had Welsh culture and heritage, spoke Welsh and really had a connection and a passion for Wales, you couldn’t ask for a better partnership than that.
Michael Williamson
The shirt embodies the spirit of resistance and perseverance of the Welsh settlers who arrived in Patagonia 160 years ago, and who have worked tirelessly to keep the flame of Wales alive.
