Red Bull Expands its Sporting Empire: Acquires Newcastle Falcons
The energy drink giant, Red Bull, has expanded its sports portfolio with the full acquisition of the first division rugby team, Newcastle Falcons. This strategic move marks a significant milestone for the brand, consolidating its presence in the world of sports. The club has been renamed Newcastle Red Bulls for the new season, which will begin next month. According to official statements, this initiative will adopt “the innovative approach that Red Bull has implemented in its sports initiatives around the world”. Red Bull already owns stakes in several football teams, including RB Leipzig and RB Salzburg, as well as a Formula 1 team. Recently, Jürgen Klopp, former Liverpool coach, took over as Red Bull’s global head of football. Newcastle Falcons has a history of success, having won five major titles, including the league championship in 1998. Their last trophy was the national cup in 2004.“We are delighted to have acquired Newcastle Red Bulls and look forward to empowering the club to reach its maximum competitive potential,” added Mintzlaff, CEO of Corporate Projects and Investments at Red Bull.Together, our goal is to elevate rugby to new heights and provide unforgettable moments for our fans.
Oliver Mintzlaff, CEO of Red Bull
