Cade Cunningham Signs Multi-Million Dollar Deal with Nike and Will Have His Own Footwear
Detroit Pistons star Cade Cunningham has reached a new six-year endorsement deal with Nike. This agreement includes the launch of his own footwear line with the renowned sports brand, according to his representatives at Excel Sports Management.
Cunningham’s signature footwear is expected to debut during the second half of the 2026-27 season.
Cunningham joins a select group of NBA players who have their own Nike footwear line, sharing this honor with figures like LeBron James, Kevin Durant, Ja Morant, Devin Booker, and Giannis Antetokounmpo.
In the 2024-25 season, Cunningham was selected for the NBA All-Star for the first time and was part of the All-NBA third team. His game has experienced a notable rise, showing record averages in points (27.5), assists (9.9) and steals (1.4), in addition to 5.4 rebounds per game.
The Pistons, who have won nine consecutive games, currently lead the Eastern Conference with an 11-2 record. This success is largely attributed to Cunningham’s performance, along with the growth of center Jalen Duren and the contribution of other key players under the direction of coach J.B. Bickerstaff.
Cunningham, 24 years old, was the first pick in the 2021 draft.
