Monegro: Sports and Tourism Boost the Dominican Republic’s Country Brand at FITUR

alofoke
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Madrid, Spain. In the context of the International Tourism Fair (FITUR), the president of the Organizing Committee of the Central American and Caribbean Games, José Monegro, emphasized the importance of integrating sports and major events into the national tourism strategy. This initiative consolidates the Dominican Republic as a complete, competitive, and diversified tourist destination. During his speech at the event, Monegro highlighted that sports tourism is key to attracting visitors beyond the traditional sun and beach attractions. This strategy broadens the reasons to travel to the country and reinforces its image internationally.

The country is globally recognized for its beaches and natural beauty, but the government’s vision of diversifying the tourism offer, adding sports, entertainment, and major events, strengthens the country brand and enhances the destination’s competitiveness.

José Monegro
Monegro also emphasized that the celebration of large-scale events, such as the Central American and Caribbean Games, presents a strategic opportunity to position the Dominican Republic as a preferred destination for sports competitions, conventions, and international shows. Furthermore, he highlighted the positive impact of sports tourism on the economy, boosting sectors such as hospitality, transportation, and services, and contributing to the sustainable development of the communities that host these events. The Dominican Republic’s participation in FITUR is part of the government’s efforts to promote an updated and diversified tourism offer, in line with international market trends. The objective is to make the country a regional benchmark in experience tourism.
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