Scarcity and High Prices: Ticket Reselling for the World Cup Generates Debate
Less than a month before the start of the World Cup, the controversy over the high prices of tickets on resale platforms in the United States remains in effect. FIFA defends the “dynamic market law”, which allows users to adjust their prices according to demand. On Wednesday morning in the United States, the cheapest tickets for the July 19 final at MetLife were priced at $9,263 on VividSeats, an online sales platform. The most expensive reached $64,822. In recent days, tickets for the tournament final, the first with 48 teams, have been offered for more than two million dollars.The Impact of Reselling on Prices
Online sales platforms legally operate in the United States, allowing the resale of tickets at prices determined by users, as long as there are willing buyers. This system adjusts the value of entries according to demand, which can raise prices at highly popular events such as the NBA Finals, the Super Bowl, or the World Cup. However, these figures do not always reflect the actual selling price. They are often an initial reference that may change depending on the interest of the buyers.“In the United States, reselling tickets is also allowed. So if they are sold at too low a price, those tickets will be resold at a much higher price. Although some people say that the prices of the tickets we have are high, they still end up on the resale market at an even higher price, more than double our price,” he insisted.“We have to observe the market. We are in the market where entertainment is the most developed in the world. That’s why we have to apply market prices,” said Gianni Infantino, FIFA president, in Los Angeles.
Gianni Infantino, FIFA President
The Phenomenon Extends to Other Parties
High prices are not limited to the final, but also affect less attractive matches, such as the debut of the United States national team against Paraguay in Los Angeles.
