The PGA Tour Returns to Austin with an Unexpected Sponsor
The PGA Tour announces its return to Austin, Texas, for a FedEx Cup Fall event next year. The novelty is the main sponsorship of the popular YouTube group “Good Good Golf”. The tournament, called “Good Good Championship”, will be held from November 12 to 15 at the Fazio Canyons Course of the Omni Barton Creek Resort & Spa. Previously, the PGA Tour hosted the Dell Match Play at Austin Country Club from 2016 to 2023. This event was a World Golf Championship that featured the top 64 players from the Official World Golf Ranking. Autumn events generally do not feature the participation of the best players. These tournaments are an opportunity for those who do not finish in the top 70 in the FedEx Cup, seeking to be among the top 100 to maintain their full cards for the following year. The autumn calendar for 2026 is still being defined. The sponsorship for the Mississippi tournament ended this year, while the Las Vegas tournament concluded last year. Good Good Golf, which started in 2020, has become one of the fastest-growing brands in the world of golf entertainment, thanks to its large number of followers on YouTube. In March, the brand announced a $45 million funding round from Creator Sports Capital, with the goal of expanding Good Good Golf into content, retail, and live events.The PGA Tour has attempted to integrate these groups with its Content Creator Classic series, which has been held at some of its most important events. This is the first digital brand to become a main sponsor. The amount of the prize money was not announced. Most of the fall FedEx Cup events have reduced prize funds this year to the range of $6 million. Fall events still offer full FedEx Cup points (500 points for the winner) and a two-year exemption, but winners no longer gain access to the Masters.This tournament is designed to unite our social and live communities, across all demographics who are passionate about golf. We couldn’t ask for better partners than the PGA Tour and Omni Hotels & Resorts, who not only appreciate our spirit, but embrace it.
Matt Kendrick, Founder and CEO of Good Good
