Allison Howard to Assume Presidency of Cleveland WNBA Team
The new WNBA team in Cleveland has named Allison Howard as its president, according to the franchise’s announcement this Tuesday. Howard will maintain her current position as Executive Vice President and Chief Commercial Officer of Rock Entertainment Group and the Cleveland Cavaliers. In this role, she oversees revenue and corporate and ticket sales strategy, corporate partnerships, membership sales and service, venue experience, ticket operations, and youth sports programming. Will continue in this role until the end of the next NBA season, while initiating and activating operations for the Cleveland WNBA team. The franchise will begin playing in 2028.As team president, Howard will oversee all aspects of the franchise’s business operations. This includes the development of culture and team members, community involvement, the fan experience, and the organization’s business operations.“Allison comes to this position with an extraordinary track record of leadership in top-tier sports organizations and expanding the reach of women’s sports. Her experience, along with her work ethic, will ignite the connection with team members, fans, and partners throughout our community,” said Nic Barlage, CEO of Rock Entertainment Group, Cleveland Cavaliers and Rocket Arena.
Nic Barlage
Before joining Rock Entertainment Group and the Cleveland Cavaliers, Howard was the first president of the NWSL’s Kansas City Current.“It has been stimulating to feel the passion of the WNBA fans of Cleveland throughout Ohio and to see how quickly our community has already embraced our team. We are committed to making this team a source of pride for our city and the region in general, to inspire future athletes and to create an environment where everyone belongs and feels welcome. We are building the most inclusive brand in sports. Together, this starts now,” Howard stated.
Allison Howard
