Premios Juventud 2026: A historic star-studded gala in Marbella
The 2026 edition of Premios Juventud marked a milestone in entertainment history by moving, for the first time, to the European continent. The Starlite Auditorium in Marbella, Spain, became the epicenter of Latin music, bringing together the most influential figures in the industry for a ceremony that celebrated talent and cultural innovation.
The gala, broadcast to the American public through platforms such as Univision, UNIMÁS, Galavisión, and ViX, stood out for its artistic display under the slogan “Connect to the Vibe.” This edition was the culmination of a week of activities that included the PJ Fest in cities such as Houston, Miami, and Los Angeles.
Shakira and Bad Bunny dominate the winners list
Colombian superstar Shakira solidified her position as one of the night’s biggest winners, taking home three awards, including the recognition for Female Youth Awards Artist. Her success continued with winning the award for Best Pop Song for “Bésame,” alongside Alejandro Sanz, and the award for OMG Collaboration for “Dai Dai,” her track with Burna Boy.
The ceremony not only rewarded commercial success, but also social impact: Marc Anthony and Yandel were distinguished as Agents of Change for their remarkable humanitarian work and their contribution to the arts.
For his part, Bad Bunny took home the title of Premios Juventud Male Artist, also adding the award for Best Tour for his successful “Debí Tirar Más Fotos World Tour”.
Outstanding triumphs and new promises
- Karol G: Won the Album of the Year award with “Tropicoqueta” and Best Urban Rhythmic Song for “Verano rosa”.
- Alejandro Fernández and Carín León: Triumphed in the My Favorite Track category with “Me está doliendo”.
- Santos Bravos: Stood out as Favorite Group or Duo of the Year and The New Male Generation.
- Bizarrap: Was awarded Producer of the Year after a cycle of unstoppable hits.
- Cazzu: Won the award for Best Cumbia Song for her single “Con otra”.
Unforgettable moments on stage
The evening was marked by memorable performances, including Quevedo’s debut on the awards stage, who captivated the audience with a medley of his most viral tracks, including a special collaboration with Elvis Crespo. Likewise, Farruko, Greeicy, and Steve Aoki ignited the auditorium with their performance of “Yapaque,” a track that was also recognized as Best Dance Track.
With this edition in Marbella, Alofoke Deportes highlights how Latin music continues to break geographical barriers, uniting diverse generations through a universal language that continues to conquer the most prestigious stages in the world.
