Panini and WNBPA sign historic licensing agreement: WNBA collectibles on the rise

Panini America and the WNBA players association have reached a new licensing agreement, the company announced on Thursday. This agreement represents the largest licensing deal on record for a holder of women’s sports rights. The new agreement, which is an extension between both parties, expands Panini America’s exclusive license agreement for WNBA collectibles, including trading cards. In addition, it rewards players with the highest revenue generated from the sale of collectibles through Prizm, Donruss, Select and National Treasures, along with Panini Instant and its digital platform. Panini’s previous trading card agreement with the players’ association included revenue sharing through royalties on sales, and the new agreement provides for greater participation in sales. The market for women’s sports collectibles has experienced unprecedented growth in recent years, driven by WNBA stars like Caitlin Clark, Angel Reese, and Paige Bueckers.

This renewal focuses on the players and the power we have built together. Panini has been with us as we promote the women’s game, and their products demonstrate the reach and impact of our players in a tangible way.

Nneka Ogwumike, WNBPA President

This agreement is solely between Panini and the WNBA players association; the league’s agreement with Panini remains in effect and is not affected by this extension. The WNBPA is in negotiations for a new collective bargaining agreement with the WNBA before a deadline that has been extended to November 30. Although the duration and monetary value of the agreement were not announced, according to a source familiar with the finances, WNBA trading cards generate “mid-eight-figure sums annually”. Collaborating with the WNBPA has demonstrated the strength of this market, and we are excited to continue innovating and expanding our product offerings for fans and collectors worldwide.