Jewell Loyd Joins Project B, the New Women’s Basketball League
Two-time Olympic gold medalist Jewell Loyd has announced her addition to Project B, the innovative women’s basketball league that is scheduled to launch in Europe and Asia in November 2026. The news was announced by Loyd herself through her social media on Tuesday, a day after former WNBA MVP Jonquel Jones confirmed her participation in this promising league. Project B offers players attractive salaries and stock options. Loyd, who contributed to the Las Vegas Aces’ third championship in four seasons, standing out from the bench for the first time in her career, has three WNBA titles to her name.Jones expressed his enthusiasm on social media for “continuing to play against the best players in the world, playing with the best players in the world and being able to see new parts of the world”. Alana Beard, Project B’s basketball director, commented on the importance of these additions:Every step we take in this sport is an investment in what is possible. I believe in the future of women’s basketball, and the global momentum is real. I am excited to help shape what’s coming for the next generation.
Jewell Loyd
Both players join WNBA stars Nneka Ogwumike and Alyssa Thomas in this new league. Loyd, 32, has experience playing abroad and participated in Unrivaled’s inaugural season last year. Project B and Unrivaled will have overlapping dates in the future. Project B will have 66 players distributed across six teams. Each player will receive a salary higher than that currently offered by the WNBA, and it is also expected to be higher than those of Unrivaled. Although financial details haven’t been disclosed, the possibility of more lucrative compensation comes at a crucial time for women’s professional basketball. The growing interest in the sport has coincided with tense negotiations between the WNBA and the players’ union over a new collective bargaining agreement, with much of the dispute centered on salaries and revenue distribution. Project B plans to play its inaugural season until April 2027, which would not interfere with the usual WNBA schedule.Jonquel and Jewell represent the core principles of Project B: elite talent, global impact, and leadership beyond the court. Both have defined excellence in their own way and are now redefining what is possible for players and fans around the world. Having them as partners and owners reinforces everything we are building.
Alana Beard
