Jewell Loyd Joins Project B: A New Chapter for Women’s Basketball
Two-time Olympic gold medalist Jewell Loyd has announced her addition to Project B, the new women’s basketball league that plans to start operations in Europe and Asia in November 2026. The news was communicated through social media on Tuesday, a day after former WNBA MVP Jonquel Jones confirmed her participation in this promising league. Loyd, who contributed to the Las Vegas Aces’ triumph in their third championship in four seasons, now joins this innovative project, marking a milestone in her sporting career.Jonquel Jones also expressed her enthusiasm on social media, highlighting the opportunity to compete and play with the best players in the world, as well as explore new places.Every step forward in this sport is an investment in what is possible. I believe in the direction women’s basketball is taking, and the global momentum is real. I am excited to help shape what’s coming for the next generation.
Jewell Loyd
Loyd and Jones join WNBA stars Nneka Ogwumike and Alyssa Thomas in this new league. Project B plans to have 66 players distributed across six teams. Each player will receive a salary higher than that currently offered in the WNBA. Although financial details haven’t been disclosed, the prospect of more lucrative compensation comes at a crucial time for women’s professional basketball, amid tense negotiations between the WNBA and the players’ union over a new collective bargaining agreement, with salary and revenue distribution as key points of discussion. Project B plans to develop its inaugural season until April 2027, which would not interfere with the usual WNBA schedule.Jonquel and Jewell represent the core principles of Project B: elite talent, global impact, and leadership beyond the court. Both have defined excellence in their own way and are now redefining what’s possible for players and fans around the world. Having them as partners and owners reinforces everything we are building.
Alana Beard, Director of Basketball, Project B
