Jewell Loyd Joins Project B: A New Chapter in Women’s Basketball
Two-time Olympic gold medalist Jewell Loyd has announced her joining Project B, the innovative women’s basketball league scheduled to launch in Europe and Asia in November 2026. This news marks a significant milestone in the evolution of women’s basketball globally. Loyd, who recently won her third WNBA championship with the Las Vegas Aces, made the announcement through her social media. Her decision comes shortly after Jonquel Jones, former WNBA MVP, also confirmed her participation in this promising league.Project B is shaping up to be a league that will offer players significantly high salaries and equity participation, a key attraction for women’s basketball stars. Alana Beard, Project B’s basketball director, highlighted the importance of having figures like Loyd and Jones, who embody the league’s values: elite talent, global impact, and leadership off the court.Every step forward in this sport is an investment in what is possible. I believe in the direction of women’s basketball, and the global momentum is real. I am excited to help shape what’s coming for the next generation.
Jewell Loyd
Loyd joins other WNBA stars like Nneka Ogwumike and Alyssa Thomas in this new league. Project B plans to start its inaugural season in April 2027, which would not interfere with the usual WNBA schedule.Jonquel and Jewell represent the core principles of Project B: elite talent, global impact, and leadership beyond the court. Both have defined excellence in their own way and are now redefining what is possible for players and fans around the world. Having them as partners and owners reinforces everything we are building.
Alana Beard
