FC Barcelona and Ed Sheeran: Special jersey for El Clásico vs Real Madrid

Barcelona unveils special jersey with Ed Sheeran for El Clásico

FC Barcelona has announced the launch of a special edition jersey in collaboration with pop star Ed Sheeran for the Clásico against Real Madrid at the end of this month. The kit, which will feature the design of Sheeran’s eighth studio album, “Play”, on the front of the shirt, will debut at the Santiago Bernabéu on October 26. This action is part of the club’s ongoing sponsorship agreement with Spotify. The Barça women’s team will also wear this shirt in their Liga F match against Granada on October 19. The British singer becomes the seventh artist to appear in place of the Spotify logo on the Barça kit, following in the footsteps of Drake, Rosalía, The Rolling Stones, KAROL G, Coldplay and Travis Scott.

Seeing my new album “Play” on the Barça shirt is something I’m proud of. I’m a big fan of football and Barcelona. I love that we can merge the worlds of music and football in such a fun way.

Ed Sheeran

It’s not the first time Sheeran has been linked to football. The artist is a minority investor in Ipswich Town, an English Championship team, which he supports. Until this season, he also sponsored Ipswich’s shirts for four years with the brand of his +−=÷× Tour. Inspired by the club’s founding year, Barça will put 1,899 limited edition jerseys on sale, and will also launch a merchandising collection based on the “Play” iconography. The association has received the approval of the players.

Ed’s songs have been part of our locker room playlist for a long time, so seeing his new album on the front of our jerseys is something really special. Music and football unite fans in a powerful way. I am proud to represent that connection on the field.

Robert Lewandowski

The Barça match in Madrid at the end of October will likely be a meeting between the top two teams in LaLiga, as Madrid leads Barça by two points at the top of the table after eight matchdays. The two rivals faced each other four times last year, with Barça winning on all four occasions: twice in LaLiga and also in the Copa del Rey and the Spanish Super Cup. Before the Clásico, Barça hosts Girona in LaLiga and Olympiacos in the Champions League, while Real Madrid faces Getafe away and Juventus at home.