Taylor Swift Announces New Album and the NHL Responds
The global superstar, Taylor Swift, has announced her new album, “The Life of a Showgirl”, marking the beginning of a new era for the Grammy-winning artist. The news came after Swift hinted at her appearance on the podcast “New Heights”, hosted by Jason and Travis Kelce, the latter being her boyfriend.
The announcement of Swift’s album generated creative and enthusiastic reactions from several NHL teams.Swift, known for her connection to the hockey world, attended Game 4 of the 2025 Stanley Cup Final between the Florida Panthers and the Edmonton Oilers. Travis Kelce, for his part, is a recognized fan of the Chicago Blackhawks. Both were seen together at the sporting event.
Creative Reactions from NHL Teams
Several NHL teams took the opportunity to showcase their creativity and celebrate Swift’s new album:
- Calgary Flames: They paid tribute to Swift’s 12th album, highlighting player Jarome Iginla, who wore the number 12 during his career with the team.
- Carolina Hurricanes: They published a simulated email from their vice president, asking why they haven’t collaborated with Swift.
- Columbus Blue Jackets: They created an album cover with an orange design, referencing the theme of Swift’s new album.
- Florida Panthers: They identified a Swift pendant in the “New Heights” preview and shared a photo of Swift and Kelce at a Stanley Cup game.
- Minnesota Wild: They highlighted their left winger, Matt Boldy, who had an outstanding season.
- Nashville Predators: They recalled Swift’s history with the team, sharing photos of her wearing a Predators jersey.
- New Jersey Devils: They used a Swift lyric to highlight their captain, Nico Hischier, creating their own album cover.
- New York Islanders: They took advantage of their orange and blue color scheme, similar to the theme of Swift’s album.
- Ottawa Senators: They recognized their number 12, center Shane Pinto, after the album announcement at 12:12 a.m. ET.
- Philadelphia Flyers: They used the bright orange color to edit a photo of defenseman Travis Sanheim.
- Pittsburgh Penguins: They were inspired by the bright theme, using their black and yellow colors.
- St. Louis Blues: They displayed their logos with blue glitter, referencing Swift’s website.
- Toronto Maple Leafs: They recalled that winger William Nylander attended a Swift concert in November.
- Winnipeg Jets: They referenced defenseman Dylan DeMelo, who wore the number 12 in the 2019-20 season.
