As the 2025 NFL season progresses into its second half, we have witnessed the ups and downs of offensive coordinators and play callers across the league. Josh McDaniels, offensive coordinator for the New England Patriots, has contributed to elevating quarterback Drake Maye into the MVP conversation. In addition, Indianapolis Colts coach Shane Steichen has designed plays that have put running back Jonathan Taylor on a potentially historic pace. However, in Detroit, coach Dan Campbell recently took over play-calling duties from coordinator John Morton, and the New York Giants promoted offensive coordinator Mike Kafka to head coach after firing Brian Daboll. With seven weeks remaining in the season, the pressure will continue to mount for coordinators and play-callers seeking winning formulas, while those who shine could be in a position to become head coaches in 2026. Considering this, here’s what went right, what went wrong, and the key to the second half of each NFL offense.
AFC EAST
Buffalo BillsOffensive Coordinator: Joe Brady Play Caller: Joe Brady What has gone well? The Bills’ ground attack. Running back James Cook III is having a standout season, averaging 102.2 yards per game, while the Bills lead the league in rushing yards per game with 153.2. When this offense is at its best, it’s thanks to its running game, led by the offensive line. What has gone wrong? The passing game. The Bills have not been able to consistently send the ball downfield, due to the lack of wide receivers and play design, which has resulted in Josh Allen forcing the ball in certain situations. This has led to an increase in turnovers and sacks on Allen (20 at the start of Week 11, six more than in the entire last season). Key for the second half: Get the passing game in rhythm, as demonstrated in the victory against the Buccaneers. Receivers need to be more reliable for Allen, who must make better decisions more consistently. Overall, this offense must find ways to take advantage of its best player, Allen, and all his skills. – Alaina GetzenbergMiami Dolphins
Offensive Coordinator: Frank Smith Play-caller: Mike McDaniel What went well? The Dolphins scored on all 12 red zone opportunities in the first 10 games, after doing so 72% of the time in 2024. Running back De’Von Achane is also on pace for a career high in both rushing yards and total yards, and has established himself as one of the most dynamic offensive players in the NFL. What went wrong? Essentially, everything else. Miami is among the worst in the league in yards per game and scoring; quarterback Tua Tagovailoa is among the league leaders in interceptions thrown and is on pace to set a personal record in that category; and Tyreek Hill still ranks third on the team in receiving yards despite playing only four games before his season ended due to a knee injury. Key for the second half: Someone outside of receiver Jaylen Waddle and Achane needs to step up as a consistent option in the passing game. Tagovailoa also said he must rediscover the “conviction” with which he played when he led the NFL in passing yards in 2023. There aren’t many superlatives left to play for, but the players and coaches must show that the core of this team is still worth building around with a crucial offseason ahead. – Marcel Louis-JacquesNew England PatriotsOffensive Coordinator: Josh McDaniels Play-caller: Josh McDaniels What has gone well? Practically everything. Quarterback Drake Maye is playing MVP-caliber football in his first season in McDaniels’ system and recently said: “He’s done it his whole life, and I feel like he was put on this earth to be an offensive coordinator. It’s fun to be in the headset with him.” What went wrong? The Patriots’ red zone offense entered Week 11 in the middle of the pack (No. 18). That reflects, in part, the lack of a consistent and powerful running game.Key for the second half: Continuity on the offensive line. The Patriots started with the same offensive line in 10 of their first 11 games, which allowed the group to build chemistry in front of Maye. The offensive line was a major concern at the start of the season, having ranked 31st and 32nd in pass block win rate in 2023 and 2024, respectively. Although the stats don’t necessarily suggest it (21st in PBWR), the offensive line has been decisively improved in 2025 and continuity helps. – Mike Reiss
New York JetsOffensive Coordinator: Tanner Engstrand Play Caller: Tanner Engstrand What has gone well? The Jets predicted they would be a good running team, and they were right. They entered Week 11 ranked fourth in rushing yards per game (142), thanks to Breece Hall and a physical offensive line. Opponents overvalue the run, but the Jets still succeed against eight-man boxes. What went wrong? Everything else, especially the passing game led by Justin Fields. The Jets average only 130.5 yards per game, which would be the worst mark since the 2022 Bears. Those Bears were led by, you guessed it: Justin Fields. His deficiencies, combined with the lack of playmakers, have made Engstrand’s job very difficult. Key for the second half: The Jets are likely doomed due to the quarterback’s poor play, but Engstrand can help improve things by calling more play-action passes. Despite a strong running game, they are in the bottom third in play-action usage, according to NFL Next Gen stats. Another key: Give newly acquired receiver Adonai Mitchell a chance to show what he can do. – Rich CiminiAFC NORTH
Baltimore RavensOffensive Coordinator: Todd Monken Play caller: Todd MonkenWhat has gone well? The Ravens continue to rank among the best rushing attacks in the NFL, accumulating the fourth-most rushing yards (142 per game) despite not running quarterback Lamar Jackson much. With running backs Derrick Henry and Keaton Mitchell, Baltimore has been explosive in producing a run of 10 or more yards on 15.7% of their carries, the highest in the NFL.
What has gone wrong? The Ravens’ offensive line, especially guards Andrew Vorhees and Daniel Faalele, has been a disappointment. Baltimore has already allowed more sacks (30) in its first nine games than in the entire last season (24). When under pressure, Jackson’s QBR has fallen to 14.2, which ranks him 23rd in the NFL.Key for the second half: Keeping Jackson healthy. It’s a different offense when Jackson has the ball in his hands. In seven games with Jackson as their starting quarterback, the Ravens have averaged 29.8 points. In the three games Jackson was out with a hamstring injury, Baltimore was held to 14.3 points per game. – Jamison Hensley
Cincinnati BengalsOffensive Coordinator: Dan Pitcher Play caller: Zac TaylorWhat went well? Hiring Joe Flacco has been a masterclass for the Bengals. Since they traded for the veteran quarterback, Cincinnati had the number 1 offense until Week 10. From Week 6 to Week 10, Cincinnati led the NFL in points per game (32.8) and expected offensive points added per play.
What went wrong? Things didn’t look good initially, even when starting quarterback Joe Burrow was healthy. It’s difficult to blame all the team’s problems on backup quarterback Jake Browning, who was benched after struggling in three starts. The running game faltered early before finding its rhythm later in the season. Key for the second half: Protecting the starting quarterback and running an offense that facilitates the passing attack will be fundamental. Cincinnati has had success when lining up under center, which seems to have helped the offense find a rhythm with Flacco at quarterback. In Weeks 6-10, Cincinnati ranked 19th in pass-blocking win rate and third in yards per carry (5.5). – Ben BabyCleveland Browns
Offensive Coordinator: Tommy Rees Play caller: Tommy ReesWhat has gone well? Coach Kevin Stefanski has once again handed play-calling duties to his offensive coordinator. The Browns scored only 20 points in Rees’ first game as play-caller, but Cleveland has limited its turnovers. The Browns have had three turnovers with rookies Dillon Gabriel and Shedeur Sanders under center, compared to eight in veteran Joe Flacco’s four starts.
What has gone wrong? The Browns throw the ball as much as any team in the NFL (36 attempts per game through Week 10, the sixth most in the NFL), but they can’t get the ball downfield with any success (5 yards per attempt, the lowest in the league). Poor blocking hasn’t helped, as Cleveland is among the worst in pass blocking win rate. Key for the second half: Run the ball to take pressure off the quarterback. The Browns have found a bit of identity behind rookie running back Quinshon Judkins, who leads the team in rushing yards. However, Cleveland needs to be more efficient than their 4-yard average, which is among the worst in the NFL. – Daniel OyefusiPittsburgh SteelersOffensive Coordinator: Arthur Smith Play caller: Arthur SmithWhat has gone well? It’s difficult to point to definitive things that have gone well for the Steelers’ offense due to the unit’s inconsistency during the first half of the season. Outside of last week’s loss to the Chargers, quarterback Aaron Rodgers has played well in Smith’s system. He has been more effective using short passes to playmakers capable of gaining yards after the reception. Of course, the loss to the Chargers exposed the weaknesses of the 41-year-old player: inaccurate deep balls and declining mobility. To make matters worse, the initial concern on Sunday was that Rodgers suffered a slight fracture in his left wrist.
What went wrong? The most recurring problem by far has been the Steelers’ difficulties on third down and the inability to sustain drives. At the start of Week 11, the Steelers had converted 36% of third downs, but from Week 8 to 10, the Steelers ranked 31st in conversion percentage with 21%.
Key for the second half: Get more touches for running back Jaylen Warren. Mike Tomlin said that can’t happen unless the Steelers start converting more third downs, but increasing Warren’s usage could lead to better conversion rates. Against the Chargers, Warren averaged 5.7 yards per touch, but only had 16 touches (14 carries, 2 receptions) and wasn’t on the field for a single third down. With his explosive and physical style, Warren is capable of being the Steelers’ most consistent playmaker, but he has to get more opportunities for that to happen. – Brooke PryorAFC SOUTH
Houston Texans
Offensive Coordinator: Nick Caley Play-caller: Nick CaleyWhat has gone well? The Texans’ pass blocking has improved. Entering Week 11, they had allowed 21 sacks (18), compared to last season when they allowed quarterback C.J. Stroud to be sacked 52 times (second most).
What went wrong? The offense has been inconsistent. Some weeks, Houston has looked good, like in Week 5 against the Ravens, when they scored 44 points and in Week 10, when they scored 29 points. But other weeks, like in Week 9, they only score 15.Key for the second half: Play better against better teams. The Texans have the eleventh-toughest remaining schedule and need their offense to play up to its standard in those important matchups. Their defense entered Week 11 as the No. 1 unit in the NFL, so we can expect that to continue. But to win those games, the offense must answer the challenge. – DJ Bien-Aime
Indianapolis ColtsOffensive Coordinator: Jim Bob Cooter Play caller: Shane SteichenWhat has gone well? Almost everything. Through Week 10, quarterback Daniel Jones led the NFL in passing yards and running back Jonathan Taylor was the leader in rushing. The offense is producing at levels never seen since Peyton Manning & Co. swept opponents weekly in the mid-2000s. Three pass targets (Tyler Warren, Alec Pierce, and Michael Pittman Jr.) are on pace to reach 1,000 yards on the season.
What went wrong? Lately, too much pressure has been allowed against Jones. That has led to a sharp increase in fumbles in the last two games, which has put the Colts in very difficult positions. Surprisingly, 12 of Jones’ 21 sacks have occurred in the last two games against the Steelers and the Falcons. He committed fumbles per sack in each of them as a result. Key to the second half: Clean up protection and keep turnovers under control. The driving force behind the Colts’ fast offensive start was their turnover margin and the quarterback’s clean pockets. Jones was able to operate unimpeded, and that led to accurate passes to large passing windows due to good play design. If the Colts maintain the turnover trend down the stretch against teams like Kansas City, Seattle, and San Francisco, things could change. – Stephen HolderJacksonville Jaguars
Offensive Coordinator: Grant Udinski Play-caller: Liam CoenWhat has gone well? Offensive points per game have increased (20.6 compared to 17.9 in 2024) and turnovers have decreased (nine in 10 weeks compared to 15 in 10 weeks in 2024). Running back Travis Etienne Jr. has been the most consistent and best player, which has helped overcome some of the issues in the passing game. He entered Week 11 on pace for a career-high 1,152 yards. Rookie running backs Bhayshul Tuten and LeQuint Allen Jr. have shined, and receiver/cornerback Travis Hunter emerged as the top pass catcher until his season-ending knee injury.
What has gone wrong? Yards per game, pass protection numbers, and third-down conversions have decreased compared to last season. The Jaguars led the NFL in drops (20) through the first 10 weeks, and receiver Brian Thomas Jr. has struggled with that (5) and has fallen behind Hunter as the team’s leading receiver. Injuries have also been a major problem. Hunter has been ruled out for the season, and receivers Thomas, Dyami Brown, Parker Washington, and Tim Patrick; tight end Brenton Strange; and offensive linemen Robert Hainsey, Patrick Mekari, and Anton Harrison have also been injured. Key for the second half: Quarterback Trevor Lawrence has to carry the offense. Coen has urged Lawrence to play with more freedom (cut it loose and let it run are the terms he used) and stop worrying about mistakes and turnovers. It won’t be easy with a banged-up receiving corps, but that’s what franchise quarterbacks are supposed to do. – Michael DiRoccoTennessee TitansOffensive Coordinator: Nick Holz Play Caller: Bo Hardegree What went well? Offensive newcomers have shown flashes of a bright future, although the interim coaching staff won’t be around to reap the benefits. Wide receivers Elic Ayomanor and Chimere Dike and tight end Gunnar Helm have built a solid chemistry with quarterback Cam Ward. Each of them has caught a touchdown pass from Ward. Left guard Peter Skoronski has taken a big step to establish himself as an All-Pro player and can anchor the offensive line in the future. What went wrong? Well, Brian Callahan, the head coach who was fired after six games, started the season as the play-caller before relinquishing his duties to Hardegree after an 0-3 start. Fast forward to Week 11, and the Titans entered the week last in the league in scoring (14.4 points per game). The lack of success early in drives consistently puts the Titans in third-and-long situations, which is a major factor in Tennessee’s NFL-worst 3.7 third-down conversions per game. The Titans also allowed a league-high 38 sacks per game through Week 10.Key for the second half: The second half of the season is about developing Ward. The staff needs to focus on ways to emphasize what Ward does best: Finding balance on offense will help improve the third-down conversion rate and put together longer drives, which in turn will lead to more opportunities for everyone. – Turron Davenport
AFC WEST
Denver Broncos
Offensive Coordinator: Joe Lombardi Play-caller: Sean PaytonWhat has gone well? It starts with the Broncos at 9-2, tied for the best record in the AFC, thanks in large part to one of the league’s best defenses. They are 4-0 in games in which they were down at the start of the fourth quarter, including a remarkable 33-point fourth quarter in the 33-32 victory over the New York Giants in Week 7. They have been productive enough offensively at crucial times to have six wins by eight or fewer points.
What went wrong? Besides a special teams unit that has had more than its share of blunders, this team’s offense is disorganized. Quarterback Bo Nix’s erratic footwork has made him one of the least accurate passers in the league (30 off-target attempts entering Week 11). The Broncos run the ball well (top 10 in rushing), but choose not to do so for extended periods of time. And they had the second-most penalized offense in the league through the first 10 weeks with 52 penalties (including declined penalties). Key for the second half: Whether the team, including Payton, is simply working harder with Nix as a second-year starter or expects him to run more of the playbook more efficiently, the Broncos risk wasting one of the best defensive seasons in franchise history if they don’t get things working more smoothly on offense. Nix is obviously uncomfortable at times with the scheme, while his footwork and choices in the pocket aren’t as consistent as they were last season. So, maybe the Broncos can run the ball more, with some play action, to calm things down or maybe reduce a menu of things he feels comfortable doing. But the past month has looked suspiciously like everyone involved in the offense is collectively banging their heads against the wall. – Jeff LegwoldKansas City ChiefsOffensive Coordinator: Matt Nagy Play-caller: Andy Reid What has gone well? In his 27th season as head coach, Reid has largely made the right decision to trust quarterback Patrick Mahomes and be ultra-aggressive on fourth down, especially by his usual standard. Entering Week 11, the Chiefs had converted 16 of their 20 fourth-down attempts, a key to the offense’s success. What has gone wrong? The Chiefs still haven’t figured out how to get more production from their running back trio in Isiah Pacheco, Kareem Hunt, and rookie Brashard Smith. Hunt has been more effective in short-yardage situations, but the Chiefs should lean more on screen passes for Smith, who offers the most dynamic ability of the group. Key for the second half: Rashee Rice has looked like a number 1 receiver since he returned after his six-game suspension. The offense should be built around Rice and tight end Travis Kelce, who is having a good season at 36 years old. If Rice and Kelce can be consistent and effective, Mahomes should have more opportunities to connect on deep passes to receivers Xavier Worthy, Tyquan Thornton, and Hollywood Brown. – Nate TaylorLas Vegas RaidersOffensive Coordinator: Chip Kelly Play caller: Chip KellyWhat has gone well? Really nothing. Even after the Raiders hired Kelly, the offense has continued to be one of the worst units in football. Rookie running back Ashton Jeanty has the potential to be an elite playmaker in the future. He has seven total touchdowns. Receiver Tre Tucker is on the verge of having a breakout season. In 10 weeks, Tucker had 34 receptions for 455 yards and four touchdowns.
What went wrong? Basically everything. Las Vegas entered Week 11 ranked 31st in points (15.4), 30th in total yards (272.7), 29th in rushing yards (87.4), 30th in EPA (minus 52.64), and 28th in red zone efficiency (47.8%). Quarterback Geno Smith had thrown the second-most interceptions (12). Tight end Brock Bowers has been fully healthy for only three games, and the Raiders have two starting offensive linemen on injured reserve (left tackle Kolton Miller and right guard Jackson Powers-Johnson).Key for the second half: First, Smith will need to limit turnovers so the Raiders can sustain drives and keep the defense out of short-yardage situations. Las Vegas should continue using 12 personnel (1 RB, 2 TE), creating opportunities for tight ends Bowers and Michael Mayer. The offense will also benefit from Jeanty being more involved in the passing game, as it allows him to create in open space. – Ryan McFadden
Los Angeles ChargersOffensive Coordinator: Greg Roman Play-caller: Greg RomanWhat has gone well? Passing offense. The Chargers have been one of the best passing offenses in the NFL, entering Week 11 in third place in total passing yards (2,454). Roman is known for his historically dominant ground offense. Even so, with the injuries to the running backs and the strength of the Chargers at receiver, he has adapted and leads a surprisingly effective passing attack.
What went wrong? Offensive line play. Through no fault of Roman, the Chargers have been decimated on the offensive line this season, sometimes having to play their sixth and seventh-string tackles. Through 10 weeks, they had the second-worst pass-blocking win rate in the league and the fifth-worst run-blocking win rate. That has forced Roman to adapt and has slowed down this offense.
Key for the second half: With tackle Joe Alt out for the season, Roman will have to find ways to help this struggling offensive line with creative blocking schemes and quicker developing passing plays. If he can’t keep this offense effective and quarterback Justin Herbert protected, the Chargers will find it difficult to compete for the AFC West title and advance deep into the postseason. – Kris RhimNFC EAST
Dallas Cowboys
Offensive Coordinator: Klayton Adams Play-caller: Brian Schottenheimer What has gone well? Quarterback Dak Prescott has played some of his best football. CeeDee Lamb C
