LeBron James Announces “Decision” with Hennessy: Campaign and Legacy

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LeBron James Announces His “New Decision”

Los Angeles Lakers star LeBron James has once again generated anticipation with an announcement that evokes his iconic “decision” of 2010. However, this time, the news is different. James, known for his strategic announcements, revealed that his “decision” was actually an advertising campaign for the Hennessy V.S.O.P cognac brand, with whom he has collaborated previously. The announcement, which was supposed to be released at noon, was brought forward due to changes in James’ training schedule, according to sources close to him.

This fall, I’m taking my talents to Hennessy V.S.O.P.

LeBron James
The campaign includes a limited edition bottle with James’ name and his characteristic “coronation” gesture, referring to his nickname “King James”. The anticipation on social media was high, with speculation about a possible retirement announcement. James, about to turn 41 and start his 23rd NBA season, generates great interest. Ticket prices for the Lakers’ last regular season game skyrocketed, reflecting the uncertainty and the fans’ desire to witness James’ possible last game. The ad concludes with James expressing his satisfaction with his decision.
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