LeBron James Announces His Latest “Decision”
The Los Angeles Lakers star, LeBron James, has once again surprised his followers with an announcement. This time, the “decision” turned out to be an advertising campaign. The player had hinted that he had something important to communicate this Tuesday. The reference to a “decision” evoked the announcement he made in July 2010, when he revealed his signing with the Miami Heat. The announcement, scheduled for 12:00 ET, was brought forward 90 minutes by Hennessy, the cognac brand with which James has long collaborated. According to the brand, a change in James’s training schedule made this change necessary.Even the phrase used in this announcement was reminiscent of the way James announced his arrival at the Heat 15 years ago. Hennessy announced the launch of a limited-edition orange bottle, with the name James on the label and his iconic “coronation” gesture, referring to his nickname “King James”. The campaign was anticipated by James on X, where he promised to make “the decision of all decisions.” The short video shows James walking towards a chair and sitting in front of another man, a scenario reminiscent of his first “decision.” Social media lit up with speculation following Monday’s publication. James, the NBA’s all-time leading scorer, will turn 41 in December and is about to begin his 23rd season in the league, setting a new record. His current contract ends this season, which sparked rumors about a possible retirement announcement. Ticket prices for the Lakers’ final regular season game in April soared on the secondary market on Monday, with fans willing to spend big sums in case James decided this was his last season. There was also much speculation on social media, some of it accurate, about James’s latest “decision” being to participate in an advertising campaign. At the end of the ad, James states: “I like my decision.”This fall, I’m taking my talent to Hennessy V.S.O.P.
LeBron James
