Cade Cunningham Signs Multi-Million Dollar Deal with Nike and Will Have His Own Footwear
Detroit Pistons star Cade Cunningham has reached a new six-year endorsement deal with Nike. This deal includes the creation of his own shoe line, according to his representatives at Excel Sports Management.
Cunningham’s exclusive footwear is expected to debut during the second half of the 2026-27 season.
Cunningham joins a select group of NBA players with his own Nike footwear line.
- LeBron James
- Kevin Durant
- Ja Morant
- Devin Booker
- Giannis Antetokounmpo
In the 2024-25 season, Cunningham was selected for the NBA All-Star for the first time and was part of the All-NBA third team. He has shown a remarkable improvement in his game, averaging career highs in points (27.5), assists (9.9) and steals (1.4), as well as 5.4 rebounds per game.
The Pistons, who have won nine consecutive games, lead the Eastern Conference with an 11-2 record. The team’s success is largely due to Cunningham’s performance, the outstanding performance of center Jalen Duren, and the solid performance of other key players under the direction of coach J.B. Bickerstaff.
Cunningham, 24 years old, was the first pick in the 2021 draft.
