Super Bowl LX: Commercials Reach Record Numbers
Miami, USA – Advertising space for Super Bowl LX, the event that will define the NFL champion, has reached historic figures. Commercials during the game have cost up to 10 million dollars, with an average of 8 million for 30 seconds, according to data provided by NBCUniversal.
Mark Marshall, global advertising director at NBCUniversal, the company in charge of the broadcast, noted that this average is close to the record set in the previous edition.
The Super Bowl will be played at Levi’s Stadium in Santa Clara, California, with a capacity of 68,500 spectators, home of the San Francisco 49ers.
Marshall highlighted the presence of advertisements from the technology, pharmaceutical, and wellness sectors. In addition, he revealed that almost 40% of the advertising brands did not participate in the previous Super Bowl, demonstrating the growing commercial appeal of the event.
In addition to the game and the halftime show, which this year will be performed by the Puerto Rican artist Bad Bunny, the commercials are a key element of the Super Bowl, considered one of the most-watched television programs in the United States. Last year’s edition reached a record 128 million viewers.
Companies like Pepsi, Pringles, and Bud Light have already begun to promote previews of their commercials on social media, many of them featuring prominent figures and references to competing brands.
Marshall also indicated that viewers watching the match through Peacock, NBC’s streaming platform, could see different ads than those on the traditional television broadcast.
The matchup will revisit Super Bowl XLIX from 2015, also in Santa Clara, where New England prevailed 28-24.
