MIAMI, USA – Advertising slots for Super Bowl LX, which will be played this Sunday, have reached unprecedented figures. The ads can cost up to 10 million dollars, while the average price for 30 seconds is around 8 million, according to NBCUniversal data.
Mark Marshall, NBCUniversal’s global advertising director, which will broadcast the event, noted that this average is close to the record of the previous edition.
The NFL championship will be held at Levi’s Stadium in Santa Clara, California, with a capacity of 68,500 spectators and home to the San Francisco 49ers since 2014.
Marshall explained that this edition highlights advertisements from the technology, pharmaceutical, and wellness sectors, and revealed that almost 40% of the advertising brands did not participate in the previous Super Bowl, demonstrating the growing commercial appeal of the event.
Beyond the game and the halftime show, which this year will be in charge of the Puerto Rican artist Bad Bunny, commercials continue to be one of the main protagonists of the Super Bowl, considered one of the most watched television programs in the United States. Last year’s edition recorded a record of 128 million viewers.
Several companies like Pepsi, Pringles, and Bud Light have already begun to promote on social media previews of the commercials they will present during the game, many of them with the participation of prominent figures from American television and direct references to competing brands.
Marshall also specified that those who follow the match through Peacock, NBC’s streaming platform, could see different ads than those broadcast on the traditional television signal.
The clash between the Patriots and Seahawks revisits Super Bowl XLIX from 2015, also played in Santa Clara, where New England prevailed 28-24 in a memorable finish, decided by an interception by Malcolm Butler on the last play of the game.
