Fireball lights up the street: New “Light Up the Game” campaign for baseball.

Santo Domingo, Dominican Republic – The general director of El Catador and spokesperson for Fireball, Mario Abreu, highlights the growing popularity of baseball in the country, especially among the new generations. Abreu points out that the love for the king of sports extends beyond the stadiums, driving a cultural change that Fireball seeks to embrace with its initiative “Light the Game. Light the Street”.

Connecting with the new generation

This campaign seeks to connect with a generation that values social experiences, energy, and instant gratification. For many, this involves celebrating baseball in the streets, merging the game with music, movement, and community.

For every fan inside the stadium, there are almost a hundred outside, ready to ‘ignite the game, and ignite the street’ along with other passionate people like them.

Mario Abreu, Fireball spokesperson

Abreu emphasizes that this generation doesn’t wait for the big plays, but rather stars in them. They experience the sport intensely, finding energy in the streets, shops, and bars, where baseball is lived socially and vibrantly.

Rebel Stadium: The Street Experience

Starting November 19th, Fireball will transform the streets of Santo Domingo into the “Rebel Stadium”. This space will recreate the atmosphere of a large-scale stadium, with stands, DJs, live music, giant screens, photographic spaces, and more. The event will include giveaways, ice buckets and surprises to keep the energy at its peak, bringing the best of the stadium to the streets. Fans who would usually enjoy the game at the Quisqueya Juan Marichal Stadium will be invited to experience the Rebelde Stadium. Fireball will offer double the value of their tickets in cash to those who decide to exchange their traditional seats for this experience.

Fireball takes traditions and ignites them in an unexpected and unforgettable way, and that’s exactly the energy behind Prende el Juego, Prende la Calle and Estadio Rebelde. This is a party that no one will want to miss. It’s baseball reinvented, through an environment designed to keep the city vibrating long after the last out.

Mario Abreu, Fireball spokesperson

To follow the development of “Light the Game, Light the Street” and the launch of the Rebel Stadium, fans are invited to stay tuned to Fireball’s social media and the clues that will be distributed around the city.

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