FIFA and TikTok: 2026 World Cup will be experienced on the platform, with exclusive content

TikTok, Main Platform for the 2026 World Cup

The FIFA World Cup 2026, which will be held between June 11 and July 19, will have TikTok as its preferred platform. The main objective is to turn the social network into a key reference point for fans and creators during the tournament. The agreement between FIFA and TikTok will be extended until the end of 2026. This will allow the holders of the audiovisual rights of the competition to take advantage of the platform for various purposes.

• Stream live match highlights.
• Publish personalized videos.
• Access special content produced by FIFA.

In addition, the monetization of the World Cup coverage will be facilitated through premium advertising formats on TikTok.

FIFA’s goal is to share the passion for the FIFA World Cup 2026 with as many fans as possible, and we can’t think of a better way to do it.

Mattias Grafström, FIFA Secretary General

FIFA underlines that this agreement seeks to expand the reach of the 2026 World Cup to millions of fans.

Football continues to grow, evolve, and unite more and more people, so we must adapt the way we share and promote this sport.

FIFA Statement

The collaboration between FIFA and TikTok has already proven successful in the 2023 Women’s World Cup, accumulating billions of views. For the FIFA World Cup 2026, a thematic content hub will be created on TikTok, which will offer exclusive content about the 48 participating teams. A group of content creators selected by the organization will have access to exclusive moments and archive images.

We are very excited that fans can enjoy the FIFA World Cup 2026 beyond the 90 minutes of a match.

James Stafford, Global Head of Content at TikTok

The platform seeks to connect with the next generation of football fans, especially women and young people, transforming passion into unprecedented participation and interaction.