Ram Returns to NASCAR: A New Chapter in Motorsports
The Ram brand, owned by Stellantis, announced its return to NASCAR, marking a milestone in motorsports. This return, scheduled for next year in the Truck Series, represents the company’s first step towards launching a stock car program in the prestigious Cup Series. Ram, who retired from NASCAR after the 2012 season, will compete in the Truck Series, facing Ford, Chevrolet, and Toyota. With this entry, Ram becomes the first new manufacturer to join NASCAR at a national level since 2007. The announcement was made by Ram CEO Tim Kuniskis during the Cup race at the Michigan International Speedway. Kuniskis, known for his ambitious goals, including the launch of 25 product announcements in 18 months, emphasized that Ram will enter the competition with a bold and disruptive strategy.Kuniskis also expressed his intention to leverage NASCAR’s extensive fan base, estimated at 20 million, with the goal of expanding it significantly. Ram took advantage of the Cup race in Michigan, near Detroit, to announce its return, demonstrating its truck on the main straight before the start of Sunday’s race. Kuniskis anticipates the participation of between four and six trucks in the inaugural race in Daytona next February.The way we’re going to do it will be different from everything else. The reason we’ve been out of NASCAR for 12 years is a very difficult [return on investment]; it’s a very difficult business decision to make. But when we say we’re back, when we say nothing stops Ram, when we bring the Hemi engine back, when we bring some of the other things we haven’t shown you, it makes perfect sense to be back in this space.
Tim Kuniskis, CEO of Ram
