O'Reilly to sponsor NASCAR Xfinity Series: New million-dollar deal

O’Reilly Auto Parts Becomes New Title Sponsor of NASCAR Xfinity Series

The NASCAR Xfinity Series will have a new title sponsor starting next season. O’Reilly Auto Parts will take the reins, marking a milestone in the history of this competition. The sponsorship agreement, announced on Monday, is a multi-year collaboration that includes promotional opportunities and brand integrations with The CW Network, the exclusive broadcast partner of the series. The name change will take effect on January 1st.

Partnering with NASCAR and The CW at this level allows us to further deepen our connection with one of the most loyal fan bases in all of sports.
Hugo Sanchez, Vice President of Advertising and Marketing at O’Reilly

O'Reilly Auto Parts se convierte en el cuarto patrocinador principal de la serie nacional de segundo nivel de NASCAR. — O’Reilly Auto Parts se convierte en el cuarto patrocinador principal de la serie nacional de segundo nivel de NASCAR. Fue lanzada como la Serie Busch en 1982, tuvo una etapa de siete años con Nationwide Insurance y Xfinity ha sido el patrocinador principal durante los últimos 11 años.

O’Reilly becomes the fourth title sponsor in the series’ history, which began as the Busch Series in 1982. Subsequently, it had a seven-year stint with Nationwide Insurance, and Xfinity has been the title sponsor for the last 11 years.

Like the great sport of NASCAR, O’Reilly Auto Parts was born in the United States and built on the hard work and drive of passionate people. This new partnership allows us to continue fueling that passion for the next generation of NASCAR stars and fans, while celebrating the journey we have undertaken together for decades.
Steve O’Donnell, president of NASCAR

O’Reilly Auto Parts, founded in Springfield, Missouri, in 1957 as a single store, is today an auto parts giant with more than 6,400 locations in 48 states, Puerto Rico, Mexico, and Canada. For several years, it was the main sponsor of NASCAR races in Daytona, Texas, and Mid-Ohio.

Our company is rooted in the same values that define NASCAR: teamwork, enthusiasm, and dedication. You’ll see them in action when our customers walk through our doors. We know they need fast service, and the O’Reilly Team will get them the parts they need quickly, with excellent customer service. We welcome all fans to stop by our stores and see how our team can help them keep going.
Brent Kirby, President of O’Reilly Auto Parts