O’Reilly Auto Parts New Title Sponsor of the NASCAR Xfinity Series
Charlotte, N.C. – NASCAR’s national series, formerly known as the Xfinity Series, will have a new title sponsor starting next season: O’Reilly Auto Parts. The multi-year agreement, announced on Monday, includes promotional opportunities and brand integrations with The CW Network, the series’ exclusive broadcast partner. The name change will take effect on January 1st.O’Reilly Auto Parts becomes the fourth title sponsor in the series’ history, which began as the Busch Series in 1982. Subsequently, it had a seven-year stint with Nationwide Insurance and, for the last 11 years, has been sponsored by Xfinity.“Partnering with NASCAR and The CW at this level allows us to deepen our connection with one of the most loyal fan bases in all of sports,” said Hugo Sanchez, vice president of advertising and marketing for O’Reilly Auto Parts.
Hugo Sanchez, vice president of advertising and marketing for O’Reilly Auto Parts
O’Reilly Auto Parts, founded in Springfield, Missouri, in 1957, is today a powerhouse in the auto parts sector with more than 6,400 locations in 48 states, Puerto Rico, Mexico, and Canada. For several years, it was the primary sponsor of NASCAR races in Daytona, Texas, and Mid-Ohio.“Like the great sport of NASCAR, O’Reilly Auto Parts was born in America and built on the hard work and drive of passionate people,” said Steve O’Donnell, NASCAR president.
Steve O’Donnell, NASCAR president
“Our company is rooted in the same values that define NASCAR: teamwork, enthusiasm, and dedication,” said Brent Kirby, president of O’Reilly Auto Parts.
Brent Kirby, president of O’Reilly Auto Parts
