The PGA Tour Returns to Austin with an Unexpected Sponsor
The PGA Tour announces its return to Austin, Texas, for a fall FedEx Cup event next year. The novelty is the main sponsorship of the popular YouTube group “Good Good Golf”. The tournament, called “Good Good Championship”, will be held from November 12 to 15 at the Fazio Canyons course of the Omni Barton Creek Resort & Spa. Previously, the PGA Tour organized the Dell Match Play at the Austin Country Club from 2016 to 2023. This event was part of the World Golf Championship and featured the participation of the top 64 players in the Official World Golf Ranking. Autumn events generally don’t attract elite players. They are an opportunity for those who failed to finish among the top 70 in the FedEx Cup, seeking to position themselves in the top 100 to secure their full card for the following year. The fall schedule for 2026 is still in development. The sponsorship of the Mississippi tournament ended this year, while the Las Vegas tournament concluded last year. Good Good Golf, founded in 2020, has become one of the fastest-growing golf entertainment brands, thanks to its massive following on YouTube. In March, the brand announced a $45 million funding round from Creator Sports Capital, aimed at expanding Good Good Golf into content, retail, and live events.The PGA Tour has attempted to integrate these groups with its Content Creator Classic series, held at some of its most important events. This is the first time that a digital brand of this type has become a main sponsor. The prize money amount has not been announced. Most of the fall FedEx Cup events have reduced their prize funds this year, falling in the range of $6 million. These fall events still offer full FedEx Cup points (500 points for the winner) and a two-year exemption, but the winners no longer gain access to the Masters.This tournament is designed to unite our social and live communities, across all demographics passionate about golf. We couldn’t ask for better partners than the PGA Tour and Omni Hotels & Resorts, who not only appreciate our spirit, but embrace it.
Matt Kendrick, Founder and CEO of Good Good
