The PGA Tour Returns to Austin with an Unexpected Sponsor
The PGA Tour announces its return to Austin, Texas, for a fall FedEx Cup event next year. The novelty is the main sponsorship of the popular YouTube group “Good Good Golf”. The event, called “Good Good Championship”, will be held from November 12 to 15 at the Fazio Canyons Course of the Omni Barton Creek Resort & Spa. Previously, the PGA Tour hosted the Dell Match Play at Austin Country Club from 2016 to 2023. This tournament was part of the World Golf Championship and featured the top 64 players in the Official World Golf Ranking. Autumn events often feature players looking to secure their place among the top 100 of the FedEx Cup, thus guaranteeing their participation in the following year. The autumn calendar for 2026 is still under development. The sponsorship of the Mississippi tournament ended this year, while that of Las Vegas ended last year. Good Good Golf, founded in 2020, has become one of the fastest-growing golf entertainment brands, thanks to its massive YouTube audience. In March, the brand announced a $45 million funding round from Creator Sports Capital, aimed at expanding Good Good Golf into content, retail, and live events.The PGA Tour has sought to collaborate with groups like Good Good Golf, including the Content Creator Classic series at major events. This is the first instance of a digital brand as a main sponsor. The prize money amount has not been revealed. Most of the fall FedEx Cup events have reduced their prize funds to around $6 million this year. Fall events still offer full FedEx Cup points (500 points for the winner) and a two-year exemption, but winners no longer get a spot in the Masters.This tournament is designed to unite our social and live communities, across all demographics passionate about golf. We couldn’t ask for better partners than the PGA Tour and Omni Hotels & Resorts, who not only appreciate our spirit, but embrace it.
Matt Kendrick, Founder and CEO of Good Good
