Good Good Golf Sponsors PGA Tour Event in Austin: Details and Expectations

The PGA Tour Returns to Austin with an Unexpected Sponsor

The PGA Tour announces its return to Austin, Texas, for a FedEx Cup fall event next year, with the popular YouTube group “Good Good Golf” as the title sponsor. The tournament, called “Good Good Championship”, will take place from November 12 to 15 at the Fazio Canyons course of the Omni Barton Creek Resort & Spa. The PGA Tour previously hosted the Dell Match Play at Austin Country Club from 2016 to 2023. This event was a World Golf Championship that featured the top 64 available players according to the Official World Golf Ranking. Autumn events generally do not feature the participation of many of the top players. Instead, they are an opportunity for those who do not finish in the top 70 in the FedEx Cup, seeking to finish in the top 100 to maintain their full cards for the following year. The fall schedule for 2026 is still being defined. The Mississippi tournament sponsorship ended this year, while the Las Vegas tournament ended last year. Good Good Golf, which started in 2020, has become one of the fastest-growing brands in the golf entertainment field, thanks to its huge following on YouTube. In March, the brand announced a $45 million funding round from Creator Sports Capital, with the aim of expanding Good Good Golf into content, retail, and live events.

This tournament is designed to unite our social and live communities, across all demographics passionate about golf. We couldn’t ask for better partners than the PGA Tour and Omni Hotels & Resorts, who not only appreciate our spirit, but embrace it.

Matt Kendrick, Founder and CEO of Good Good

The PGA Tour has attempted to integrate these groups with its Content Creator Classic series, which has been held at some of its most important events. This is the first digital brand to become a main sponsor. The prize money amount was not announced. Most of the fall FedEx Cup events have reduced their prize funds this year, ranging in the $6 million range. Fall events still offer full FedEx Cup points (500 points for the winner) and a two-year exemption, but winners no longer gain access to the Masters.