Good Good Golf Sponsors PGA Tour Event in Austin: Details and Expectations

The PGA Tour Returns to Austin with an Unexpected Sponsor

The PGA Tour announces its return to Austin, Texas, for a fall FedEx Cup event next year, with the popular YouTube group “Good Good Golf” as the main sponsor. This agreement marks a significant milestone in the integration of digital brands into the professional golf circuit. The tournament, called “Good Good Championship”, will be held from November 12 to 15 at the Fazio Canyons course of the Omni Barton Creek Resort & Spa. Previously, the PGA Tour hosted the Dell Match Play at Austin Country Club from 2016 to 2023. This event was a World Golf Championship that featured the top 64 players in the Official World Golf Ranking. Autumn events are often an opportunity for players not in the top 70 of the FedEx Cup to try to secure a spot in the top 100, thus guaranteeing their full card for the following year. The autumn calendar for 2026 is still being defined. The sponsorship for the Mississippi tournament ended this year, while the Las Vegas tournament concluded last year. Good Good Golf, founded in 2020, has become one of the fastest-growing golf entertainment brands, thanks to its massive following on YouTube. In March, the brand announced a $45 million funding round from Creator Sports Capital, with the goal of expanding Good Good Golf into content, retail, and live events.

This tournament is designed to unite our social and live communities, across all demographics passionate about golf. We couldn’t ask for better partners than the PGA Tour and Omni Hotels & Resorts, who not only appreciate our spirit, but embrace it.

Matt Kendrick, Founder and CEO of Good Good

The PGA Tour has sought to integrate groups like Good Good with its Content Creator Classic series, which has been featured at some of its most important events. This is the first instance of a digital brand of this type becoming a title sponsor. The amount of the cash prize was not announced. Most of the fall FedEx Cup events have reduced their prize money this year, falling in the range of $6 million. Fall events still offer full FedEx Cup points (500 points for the winner) and a two-year exemption, but winners no longer gain access to the Masters.