The PGA Tour Returns to Austin with an Unexpected Sponsor
The PGA Tour announces its return to Austin, Texas, for a FedEx Cup fall event next year, with the popular YouTube group “Good Good Golf” as the title sponsor. The tournament, called “The Good Good Championship”, will be held from November 12 to 15 at the Fazio Canyons course of the Omni Barton Creek Resort & Spa. Previously, the PGA Tour hosted the Dell Match Play at Austin Country Club from 2016 to 2023. This event was a World Golf Championship that brought together the top 64 players in the Official World Golf Ranking. Autumn events generally do not feature the participation of the best players. Instead, they are an opportunity for those who do not finish in the top 70 in the FedEx Cup, seeking to be among the top 100 to secure full cards for the following year. The autumn calendar for 2026 is still being defined. The sponsorship of the Mississippi tournament ended this year, while the Las Vegas tournament concluded last year. Good Good Golf, founded in 2020, has become one of the fastest-growing brands in the golf entertainment field, thanks to its large number of followers on YouTube. In March, the brand announced a $45 million funding round from Creator Sports Capital, with the goal of expanding Good Good Golf into content, retail, and live events.The PGA Tour has attempted to integrate these groups with its Content Creator Classic series, which has been held at some of its most important events. This is the first digital brand to become a main sponsor. The prize money has not yet been announced. Most of the fall FedEx Cup events have reduced prize funds this year, falling in the range of $6 million. Fall events still offer full FedEx Cup points (500 points for the winner) and a two-year exemption, but winners no longer gain access to the Masters.This tournament is designed to unite our social and live communities, across all demographics passionate about golf. We couldn’t ask for better partners than the PGA Tour and Omni Hotels & Resorts, who not only appreciate our spirit, but embrace it.
Matt Kendrick, Founder and CEO of Good Good
