Good Good Golf Sponsors PGA Tour Event in Austin: Details and Expectations

The PGA Tour Returns to Austin with an Unexpected Sponsor

The professional golf circuit, the PGA Tour, will return to Austin, Texas, next year for a FedEx Cup fall event. The novelty lies in the main sponsorship, which will be handled by the popular YouTube group “Good Good Golf”. The event, called “Good Good Championship”, will take place from November 12 to 15 at the Fazio Canyons course of the Omni Barton Creek Resort & Spa. Previously, the PGA Tour held the Dell Match Play at the Austin Country Club from 2016 to 2023. This tournament belonged to the World Golf Championship and featured the participation of the top 64 players in the Official World Golf Ranking. Autumn events usually feature fewer elite players. At this stage, golfers who are not among the top 70 in the FedEx Cup seek to position themselves among the top 100 to secure their full card for the following year. The autumn calendar for 2026 is still under development. The sponsorship of the Mississippi tournament ended this year, while the Las Vegas tournament concluded last year. Good Good Golf, which started in 2020, has become one of the fastest-growing brands in the golf entertainment field, thanks to its large audience on YouTube. In March, the brand announced a $45 million funding round from Creator Sports Capital, with the goal of expanding Good Good Golf into content, retail, and live events.

This tournament is designed to unite our social and live communities, across all demographic groups passionate about golf. We couldn’t ask for better partners than the PGA Tour and Omni Hotels & Resorts, who not only appreciate our philosophy, but embrace it.

Matt Kendrick, Founder and CEO of Good Good

The PGA Tour has attempted to integrate these groups with its Content Creator Classic series, held at some of its most important events. This is the first digital brand to become a main sponsor. The prize money amount has not yet been announced. Most of the FedEx Cup fall events have reduced their prize funds this year, ranging around $6 million. Fall events still award full FedEx Cup points (500 points to the winner) and a two-year exemption, but winners no longer gain access to the Masters.