The PGA Tour Returns to Austin with an Unexpected Sponsor
The PGA Tour announces its return to Austin, Texas, for a FedEx Cup fall event next year, with a novelty: the popular YouTube group “Good Good Golf” as the main sponsor. The tournament, called “Good Good Championship”, will take place from November 12 to 15 at the Fazio Canyons course of the Omni Barton Creek Resort & Spa. Previously, the PGA Tour hosted the Dell Match Play at Austin Country Club from 2016 to 2023. This event was part of the World Golf Championship and featured the top 64 players in the Official World Golf Ranking. Autumn events are usually an opportunity for players who are not among the top 70 in the FedEx Cup, who seek to secure a place in the top 100 to maintain their full cards for the following year. The autumn calendar for 2026 is still under development. Sponsorship for the Mississippi tournament ended this year, while the Las Vegas tournament concluded last year. Good Good Golf, which started in 2020, has established itself as one of the fastest-growing golf brands, thanks to its massive following on YouTube. In March, the brand announced a $45 million funding round from Creator Sports Capital, with the aim of expanding into content, retail, and live events.The PGA Tour has sought to collaborate with groups like Good Good Golf, including the Content Creator Classic series at major events. This is the first instance of a digital brand becoming a title sponsor. The prize money has not yet been announced. Most of the fall FedEx Cup events have reduced their prize funds this year, falling in the range of $6 million. These events still offer full FedEx Cup points (500 points for the winner) and a two-year exemption, although winners no longer gain access to the Masters.This tournament is designed to unite our social and live communities, across all demographics passionate about golf. We couldn’t ask for better partners than the PGA Tour and Omni Hotels & Resorts, who not only appreciate our spirit, but embrace it.
Matt Kendrick, Founder and CEO of Good Good
