The PGA Tour Returns to Austin with an Unexpected Sponsor
The PGA Tour announces its return to Austin, Texas, for a fall FedEx Cup event next year. The novelty is the main sponsorship of the popular YouTube group “Good Good Golf”. The tournament, called “The Good Good Championship”, will be held from November 12 to 15 at the Fazio Canyons Course of the Omni Barton Creek Resort & Spa. Previously, the PGA Tour organized the Dell Match Play at Austin Country Club between 2016 and 2023. This event was part of the World Golf Championship and featured the top 64 players in the World Golf Ranking. Autumn events usually feature players looking to secure their place among the top 100 of the FedEx Cup to maintain their full cards for the following year. The autumn calendar for 2026 is still being defined. This year the sponsorship of the Mississippi tournament ended, while the Las Vegas tournament concluded last year. “Good Good Golf”, founded in 2020, has become one of the fastest-growing golf entertainment brands, thanks to its massive following on YouTube. In March, the brand announced a $45 million funding round from Creator Sports Capital, with the aim of expanding into content, retail, and live events.The PGA Tour has attempted to integrate groups like “Good Good Golf” with its Content Creator Classic series, which has been held at major events. This is the first major sponsorship of a digital brand of this type. The prize money amount has not been announced. Most of the fall FedEx Cup events have reduced their prize funds this year, placing them in the range of $6 million. Fall events still offer full FedEx Cup points (500 points for the winner) and a two-year exemption, but winners no longer gain access to the Masters.This tournament is designed to unite our social and live communities, across all demographics passionate about golf. We couldn’t ask for better partners than the PGA Tour and Omni Hotels & Resorts, who not only appreciate our spirit, but embrace it.
Matt Kendrick, Founder and CEO of Good Good
