Steiner’s career in motorsport began in the world of rallying in the 1980s. After leaving Haas in 2023, his interest in MotoGP intensified, which led him to attend races and get closer to the atmosphere of this sport. Steiner is drawn to the competitiveness of MotoGP and the skill of the riders. The speed and lean angles of the bikes are impressive, which has generated a great admiration for the competitors. Richard Coleman, the next team director, highlights the bravery of MotoGP riders, who compete at high speeds. Steiner, with his experience and popularity, has the potential to attract a global audience to the championship. Netflix’s documentary series “Drive To Survive” catapulted Steiner to fame, thanks to his authentic and straightforward personality. This media exposure could be key to the growth of MotoGP, which is experiencing a commercial resurgence. MotoGP has broken attendance records in several races, and fan interest is on the rise. The recent acquisition of Dorna Sports by Liberty Media, owner of Formula 1, promises an even more promising future for the championship. Carlos Ezpeleta, Dorna Sports’ sporting director, acknowledges Steiner’s impact on the series and his ability to connect with the public. Steiner’s arrival could boost MotoGP’s growth and attract new fans.“In MotoGP there is the opportunity; if we do a good job, we can get there. It’s in our hands because the grid is more mixed without having a balance of performance or anything,” Steiner stated.
Guenther Steiner
