Good Good Golf Sponsors PGA Tour Event in Austin: Details and Expectations

The PGA Tour Returns to Austin with an Unexpected Sponsor

The PGA Tour announces its return to Austin, Texas, for a fall FedEx Cup event next year, with the popular YouTube group “Good Good Golf” as the main sponsor. The tournament, called “Good Good Championship”, will be held from November 12 to 15 at the Fazio Canyons course of the Omni Barton Creek Resort & Spa. Previously, the PGA Tour hosted the Dell Match Play at Austin Country Club from 2016 to 2023. This event was a World Golf Championship that featured the top 64 players in the Official World Golf Ranking. Autumn events generally do not feature the participation of the best players. These tournaments are an opportunity for those who failed to place among the top 70 in the FedEx Cup, seeking to be among the top 100 to secure their full cards for the following year. The fall schedule for 2026 is still in development. The sponsorship of the Mississippi tournament ended this year, while the Las Vegas tournament concluded last year. Good Good Golf, which began in 2020, has become one of the fastest-growing brands in the world of golf entertainment, thanks to its large number of followers on YouTube. In March, the brand announced a $45 million funding round from Creator Sports Capital, with the goal of expanding Good Good Golf into content, retail, and live events.

This tournament is designed to unite our social and live communities, across all demographic groups passionate about golf. We couldn’t ask for better partners than the PGA Tour and Omni Hotels & Resorts, who not only appreciate our spirit, but embrace it.

Matt Kendrick, Founder and CEO of Good Good.

The PGA Tour has attempted to integrate these groups with its Content Creator Classic series, which has been held at some of its most important events. This is the first digital brand to become a main sponsor. The prize money amount was not announced. Most of the fall FedEx Cup events have reduced their prize funds this year, falling in the range of $6 million. Fall events still offer full FedEx Cup points (500 points for the winner) and a two-year exemption, but winners no longer gain access to the Masters.