Fans run out of beer at Brighton stadium: Resounding success at Women’s Rugby World Cup

The 2025 Women’s Rugby World Cup: Sold-Out Beer and Sales Success

The organizers of the 2025 Women’s Rugby World Cup have confirmed that beer consumption at the match between England and Australia in Brighton on Saturday was so high that stocks ran out at the stadium. Sarah Massey, Managing Director of the Rugby World Cup England 2025, revealed at a press conference on Tuesday that some attendees were unable to purchase their preferred beverage. This occurred following reports of beer running out at the venue. Asahi, a beer manufacturer, is a sponsor of the tournament. Massey indicated that the problem was fixed for Sunday’s match at the same stadium, where New Zealand defeated Ireland.

Massey commented: “We saw record sales of food and beverages in Brighton and in all stadiums over the weekend, which demonstrates the great appeal this event has for fans.” England’s victory over Australia, with a score of 47-7 on Saturday, was played in front of 30,443 spectators. On Sunday, 30,017 people witnessed the match between New Zealand and Ireland.

This will only help long-term investment. It’s unfortunate that some people couldn’t get food and drinks, but we fixed it on Sunday. We get survey data after every match, so we try to improve everything we do.