Togethxr and London City Lionesses: A Partnership for Women’s Football
The company Togethxr, founded by prominent athletes such as Alex Morgan, Sue Bird, Simone Manuel, and Chloe Kim, has finalized a strategic alliance with the London City Lionesses team, marking a milestone in the promotion of women’s sports. The agreement involves the presence of Togethxr’s motto, “Everyone Watches Women’s Sports,” on the soccer team’s jerseys. The London City Lionesses currently compete in England’s Women’s Super League, and their first match of the season is scheduled for Saturday against Arsenal. Michele Kang, owner of the Washington Spirit of the NWSL and OL Lyonnes of the French league, acquired the club in 2023. London City is the only WSL team not affiliated with a Premier League club.The t-shirts with the slogan “Everyone Watches Women’s Sports” were first launched in 2023 and quickly gained popularity, being worn by celebrities and athletes such as actor Jason Sudeikis and Golden State Warriors player Steph Curry. Togethxr announced earlier this year that the sale of merchandise with this slogan generated $6 million in revenue. The agreement between Togethxr and the Lionesses is described as a partnership, not a sponsorship, so the company is not paying to put the slogan on the jerseys. Togethxr also has partnerships with the WNBA and the NWSL.The London City Lionesses was founded to reimagine women’s football, to be bold, independent, and to drive women’s football forward. Our partnership with Togethxr reflects that same goal and allows us to do so at an accelerated pace! Seeing ‘Everyone Watches Women’s Sports’ on our uniform is a powerful statement and we look forward to starting influential conversations that advance women’s sports.
Michele Kang
We are joining forces to reaffirm that the future of women’s sports is here. It is global and inevitable. London City Lionesses was born to revolutionize football, and Togethxr was born to revolutionize sports media.
Alex Morgan
