RTVD leads Dominican viewership during the 2026 Central American and Caribbean Games
The coverage of the 2026 Central American and Caribbean Games marked a milestone in Dominican public television. During the 15 days of competition, Radio Televisión Dominicana (RTVD) managed to connect with more than 8.2 million viewers, consolidating itself as the reference signal to closely follow the performance of national athletes in the regional event.
According to the executive report by Media Express, a firm specializing in audience analysis, the television station reached an 80% share among the channels that broadcast the event. This figure underscores the state broadcaster’s dominance in airing the most memorable moments of regional sports.
Disciplines and geographic scope
- Preferred sports: Volleyball and athletics positioned themselves as the audience’s favorite content, capturing 40% and 39% of attention, respectively.
- Regional impact: The broadcast had a solid national distribution, led by Greater Santo Domingo (37%) and the Cibao region (35%), followed by the South (16%) and the East (12%).
- Audience profile: The coverage proved to be family-oriented content, with balanced participation between adults over 35 years old (55%) and a young audience under 35 (45%).
These 8.2 million viewers are, above all, 8.2 million thank yous. Behind every person who joined us is a family, a young person, a mother, a father, or a grandparent who sat in front of the television to experience and enjoy what our athletes were doing.
Iván Ruiz, General Director of RTVD
A commitment to national identity
Iván Ruiz, general director of the television station, valued these figures not only as a statistical success, but as a resounding endorsement from the Dominican people for their athletes. The veteran producer highlighted that the success of the broadcast lies in the ability of public television to unite the nation under a single feeling of patriotic pride.
For the RTVD management, these results represent both an incentive and a greater responsibility. The institution has set a goal to continue strengthening the quality of its content, ensuring that the major events that define the identity of Dominicans continue to have a privileged space on the small screen.
With this balance, RTVD reaffirms its mission to remain close to the citizenry, consolidating a platform that celebrates national talent and encourages the following of sports disciplines throughout the Dominican territory.
