Buss Brothers Create Sports Investment Firm: Beyond Lakers

Buss Brothers Expand Horizons in the World of Sports

The brothers Joey and Jesse Buss, key figures in the organization of the Los Angeles Lakers, are embarking on new professional adventures outside the NBA. Through Buss Sports Capital, an investment firm, they will seek opportunities in the global sports landscape. Joey Buss, current alternate governor and vice president of research and development for the Lakers, and Jesse Buss, assistant to the team’s general manager, are leading this new initiative. The main goal is to identify acquisitions and establish strategic partnerships in the world of sports. Both siblings, with a career built within the Lakers organization, have played important roles. Their father, the late Jerry Buss, acquired the team in 1979, and after his death in 2013, the administration passed to his children through a trust. In June, the Buss family agreed to sell its majority stake in the team, valued at $10 billion, to Mark Walter, owner and CEO of the Los Angeles Dodgers. The NBA’s board of governors is expected to ratify the sale in the coming months. Despite the sale, both Joey and Jesse Buss will remain with the Lakers. Their older sister, Jeanie Buss, will continue as the team’s principal governor.

“Our vision is to seek strategic investments and good partners, specifically related to sports,” stated Joey Buss. “Buss Sports Capital will not compete with our interests in the Lakers or the NBA. This is our first step towards where the future of sports will take us. It’s exciting to see what growth opportunities exist, especially those to which we can add value, given our skills.”

Joey Buss

To carry out this project, Buss Sports Capital has established a partnership with CAA Evolution to lead the transaction process, and EM Securities will act as a banking partner. With extensive experience in talent acquisition and development at the Lakers, Joey has served as president and CEO of the South Bay Lakers, the Lakers’ G League affiliate team. Jesse, for his part, has been involved in the draft process throughout the year as the Lakers’ director of scouting.

“I hope to work with my brother, Joey, for the next 50 years and I hope this is something that can endure through our children,” said Jesse Buss. “That’s what our father would have wanted.”

Jesse Buss