Good Good Golf Sponsors PGA Tour Event in Austin: Details and Expectations

The PGA Tour Returns to Austin with an Unexpected Sponsor

The PGA Tour announces its return to Austin, Texas, for a fall FedEx Cup event next year, with the YouTube group “Good Good Golf” as the main sponsor. The tournament, called “Good Good Championship”, will be held from November 12 to 15 at the Fazio Canyons course of the Omni Barton Creek Resort & Spa. Previously, the PGA Tour hosted the Dell Match Play at Austin Country Club from 2016 to 2023. This event was part of the World Golf Championship and featured the participation of the top 64 players in the Official World Golf Ranking. Autumn events often serve as an opportunity for players who are not among the top 70 in the FedEx Cup, seeking to secure a place among the top 100 to maintain their full cards for the following year. The autumn calendar for 2026 is still under development. The sponsorship of the Mississippi tournament ended this year, while the Las Vegas tournament concluded last year. Good Good Golf, founded in 2020, has become one of the fastest-growing golf entertainment brands, thanks to its great popularity on YouTube. In March, the brand announced a $45 million funding round from Creator Sports Capital, aimed at expanding Good Good Golf into content, retail, and live events.

This tournament is designed to unite our social and live communities, across all demographics passionate about golf. We couldn’t ask for better partners than the PGA Tour and Omni Hotels & Resorts, who not only appreciate our philosophy, but embrace it.

Matt Kendrick, Founder and CEO of Good Good

The PGA Tour has attempted to integrate groups like Good Good with its Content Creator Classic series, which has been held at some of its most important events. This is the first time a digital brand of this type has become a title sponsor. The prize money amount has not been announced. Most of the fall FedEx Cup events have reduced their prize funds this year, standing around $6 million. Fall events still offer full FedEx Cup points (500 points for the winner) and a two-year exemption, but winners no longer gain access to the Masters.