Good Good Golf Sponsors PGA Tour Event in Austin: Details and Expectations

The PGA Tour Returns to Austin with an Unexpected Sponsor

The PGA Tour circuit will return to Austin, Texas, next year for a fall FedEx Cup event. The novelty is the main sponsorship of the popular YouTube group “Good Good Golf”. The tournament, called “Good Good Championship”, will be held from November 12 to 15 at the Fazio Canyons course of the Omni Barton Creek Resort & Spa. Previously, the PGA Tour hosted the Dell Match Play at Austin Country Club from 2016 to 2023. This event was part of the World Golf Championship and featured the top 64 players in the Official World Golf Ranking. Autumn events usually feature players looking to secure their place among the top 100 to keep their full cards for the following year, as the highest-ranked players usually do not participate. The fall calendar for 2026 is still being defined. This year the sponsorship of the Mississippi tournament ended, while the Las Vegas tournament concluded last year. Good Good Golf, which started in 2020, has become one of the fastest-growing golf entertainment brands, thanks to its large number of followers on YouTube. In March, the brand announced a $45 million funding round from Creator Sports Capital, with the goal of expanding Good Good Golf into content, retail, and live events.

This tournament is designed to unite our social and live communities, across all demographic groups passionate about golf. We couldn’t ask for better partners than the PGA Tour and Omni Hotels & Resorts, who not only appreciate our spirit, but embrace it.

Matt Kendrick, Founder and CEO of Good Good

The PGA Tour has attempted to integrate these groups with its Content Creator Classic series, held at some of its most important events. This is the first digital brand to become a main sponsor. The prize money has not yet been announced. Most of the fall FedEx Cup events have reduced their prize funds this year to the $6 million range. Fall events still offer full FedEx Cup points (500 points for the winner) and a two-year exemption, but winners no longer gain access to the Masters.