Craig Kessler Assumes LPGA Leadership
The LPGA has announced Craig Kessler as its new commissioner, marking a significant milestone for the women’s golf league. Kessler, coming from his position as chief operating officer of the PGA of America, arrives to boost the growth of this sports organization celebrating its 75th anniversary.
Kessler, 39, becomes the tenth commissioner in LPGA history, succeeding Mollie Marcoux Samaan, who left the position in January after three and a half years.
I don’t think this is one of those opportunities where we start with 100 days of listening. It’s time to explode from the beginning.
Craig Kessler
The new commissioner formally assumes the position on July 15. Kessler expressed his desire to create a culture that attracts all those who wish to be part of the LPGA.
A Georgetown graduate with an MBA from Harvard Business School, Kessler worked at the PGA of America for over two years. Previously, he was CEO of Buff City Soap, where he oversaw its expansion from 100 to 260 stores, and also served as COO of Topgolf. In addition, he has six years of experience as an operating partner in private equity.
We set out to find a transformational leader with a deep appreciation for the LPGA’s legacy and a clear vision of what is possible for our future.
John Veihmeyer, LPGA Board Chairman
Liz Moore, Chief Legal and Technology Officer, will continue as interim commissioner until Kessler arrives.
This year, the LPGA celebrates its 75th anniversary and has operated independently of the PGA Tour. The total prize fund for this year is approaching $130 million, reflecting the growing corporate support for female athletes.
Women’s sports have experienced an increase in interest and financial support, although the LPGA has lagged behind in terms of attention, despite notable achievements such as Nelly Korda’s consecutive victories and Lydia Ko’s Olympic gold.
